Premier Wine & Spirits Inc.

Premier was registered with SEC on June 19, 1996.

Premier carries a strong and wide array of spirits, wines, and related specialty beverages giving range, balance, and depth of portfolio into the group’s stable of brands.

 

Premier has an extensive and dedicated sales, marketing, operations, and finance teams that brings in, markets, and distributes thru its nationwide network of customers, wholesalers, retail chains, and sub-distributors for its portfolio of brands to the Philippine market. 

 

The relationship it has are with producers around the world and some of the major ones are as follows:

 

  • Proximo Spirits, a Mexican-owned global leader in tequila that also owns important brands in the whisky, rum, and vodka categories. 
  • Mast-Jägermeister of Germany is known for its popular namesake brand Jägermeister herbal liqueur drink. 
  • Gruppo Campari is a leading Italian company with a diverse portfolio of aperitifs, liqueurs, whisky, gin vodka, and rum. 
  • International Beverage of Thai Bev - an Asian based global player with strong offerings in scotch whiskies, gin, rum, and beer. 
  • HiteJinro of Korea - producers of Jinro soju the largest spirit brand in the world. 
  • On wines, Treasury Wine Estates (TWE) of Australia is the largest pure-play-wine publicly listed company in the world. 
  • Constellation Brands- a large US-based producer and marketer of alcoholic beverages. 
  • GCF of France is one of the largest and most diverse producers and marketers of wines and alcoholic beverages in France. 
  • Outstanding Spanish wine producers Riscal, Codorniu, and Mompo as well as reputable Santa Carolina of Chile and other key producers of the wine-producing countries in the world are amongst its suppliers. 
  • Of the key brands of specialty beverage - The no. 1 energy drink Red Bull of Austria,  Perrier sparkling water of France, and premium Fever Tree mixer. 

 

 In Summary, the key brands that Premier carries are the following:

 

  • On spirits- Jose Cuervo, 1800, Jägermeister, Aperol, Skyy, Wild Turkey, Jinro, Evan Williams, Glenfarclas, Old Pulteney. 
  • On wines- Penfolds, Wolf Blass, Vina Santa Carolina, Mompo, Marques de Riscal, Codorniu, Ruffino, Calvet, Achaval Ferrer. 
  • Related Special Beverage- Red Bull, Perrier, Fever Tree. 

  

In 2019, Pernod Ricard, a French multinational company and one of the leading alcohol beverage producers in the world, formed a joint venture partnership with Premier, where Premier holds 30% equity, to establish Pernod Ricard Philippines, Inc. as Pernod brands' marketing and distribution arm in the Philippines.

 

Amongst the key brands distributed by PR In the Philippines are Chivas Regal, The Glenlivet, Royal Salute, Martell, and Jameson 

 

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